Aimia, formerly Groupe Aeroplan, is a data-driven marketing and loyalty analytics company based in Montreal, Quebec, Canada. Aimia manages various loyalty programs including Aeroplan in Canada and provides loyalty strategy, program development and management services to clients. Aimia Inc. also owns stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. It is publicly listed on the Toronto Stock Exchange.
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History
Aimia was incorporated on May 5, 2008, succeeding Aeroplan Income Fund. From October 5, 2011, it conducted business under the Aimia brand name and on May 4, 2012, changed its name to Aimia Inc.
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Business Structure
Formerly Aimia Inc. operated in three regional business segments: Canada, the United States and Asia-Pacific ("US & APAC"), Europe, Middle-East and Africa ("EMEA"). From January 2016 it moved to three lines of business - global loyalty solutions, Americas coalitions, and international coalitions.
In Canada, Aimia owns and operates the prominent coalition loyalty program Aeroplan, and owns Air Miles Middle East, a coalition loyalty program in the UAE, Qatar and Bahrain, through a 60% ownership interest. It provides analytics and insights services in the UK and internationally to retailers and their suppliers, through ISS and its 50% participation in i2c, a joint venture with Sainsbury's. Aimia also develops analytical tools to provide services to clients globally. Globally, Aimia provides loyalty services, including strategy, design, launch and operation.
Aimia holds a 48.9% interest in, and jointly controls with Grupo Aeromexico, PLM, owner and operator of Club Premier, a Mexican coalition loyalty program. Additionally, Aimia holds investments in Travel Club (Spain), Think Big, the owner and operator of BIG, AirAsia and Tune Group's loyalty program, and China Rewards, a Chinese-based retail coalition loyalty program, as well as minority interests in Cardlytics, a US-based publicly-traded company operating in card-linked marketing for electronic banking, and Fractal Analytics, a provider of advanced analytics.
In 2007 it purchased Nectar, the largest loyalty program in the United Kingdom, for £368m and sold it to UK grocer Sainsbury's in 2018 for ?60m.
In May 2017, Air Canada announced it would leave Aeroplan and establish its own rewards program in 2020.
General Development of the Business
2005: Aeroplan completes its IPO as an income trust.
2007: LMG acquisition includes Nectar and LMG's Insight and Communication (I&C) business. Air Miles Middle East is also acquired.
2008: Aeroplan becomes Groupe Aeroplan.
2009: Carlson Marketing is acquired.
2010: Groupe Aeroplan launches Nectar Italia and invests in Club Premier.
September 2011: Acquisition of minority equity position in Cardlytics.
October 2011: Groupe Aeroplan becomes Aimia
September 2012: Aimia and Sainsbury's form Insights 2 Communication LLP ("i2c"), a joint venture which offers suppliers multi-channel marketing solutions in and around Sainsbury's stores and online.
September 2012: Aimia acquires EIM - Excellence in Motivation.
November 2012: Aimia and Points International Ltd., owner and operator of the loyalty platform Points.com, entered into a binding agreement to make a minority investment in China Rewards, a Shanghai-based retail coalition loyalty program start-up.
2013: Aimia acquires Smart Button and 100% of Nectar Italia. Aimia also invests in ChinaRewards and launches Axis Bank.
September 2013: Aimia entered into ten-year financial credit card agreements with each of TD and CIBC, effective from January 1, 2014.
February 2014: Aimia, AirAsia and Think Big Digital formed a partnership to grow the AirAsia BIG Loyalty Program
April 2014: Aimia acquired a 25% stake in Travel Club (Spain), becoming a joint owner of Travel Club alongside Iberia, Repsol and Eroski.
August 2014: Aimia formed a partnership with Fractal Analytics, a provider of advanced analytics.
December 2014: Aimia acquired Zed Inc. Ltd., a provider of SaaS behavioural segmentation solutions and consulting services focused on store management, ecommerce, buying and merchandising, and product category management.
May 2017: Air Canada announced it plans to launch a new loyalty program to replace Aeroplan as its loyalty program in 2020.
Jan 2018: Sainsbury's announced that it had paid £60m for the acquisition of the shares of Aimia Inc's UK business, to include all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.
References
External links
- Aimia page on Toronto Stock Exchange website
- Aimia website
Source of article : Wikipedia
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