Dynamic currency conversion (DCC) or cardholder preferred currency (CPC) is a process whereby the amount of a Visa or MasterCard transaction is converted by a merchant or ATM to the currency of the payment card's country of issue at the point of sale.
DCC allows the merchant, merchant's bank or ATM operator to charge a markup on the exchange rate used, sometimes by as much as 18%. Where the DCC markup is less than the card issuer's currency conversion fee, DCC can benefit card holders by allowing them to see the amount that their card will be charged expressed in the currency of the card's country of issue. However, in most cases, DCC markups are higher than the card issuer's currency conversion fee (which can be zero), thereby negating this benefit.
DCC services are generally provided by third party operators in association with the merchant, and not by a card issuer. Card issuers do not provide cardholders with a DCC option at the point of sale, but these two card networks permit DCC operators to offer currency conversion in accordance with their card processing rules.
Without DCC, the currency conversion is carried out by the card issuer when the transaction is charged to the card holder's statement, usually a day or two later, but for an increasing number of cards in real time. Even though the card issuer will publish the exchange rate used for conversion on the statement, most do not disclose the exchange rate used to convert a transaction at the time of payment. Both Visa and MasterCard state that the rates they publish in advance of a transaction posting to a cardholder's statement are indicative, since the rates they use for conversion correspond to the date and time they process the transaction, as opposed to the actual transaction date.
With DCC, the currency conversion is done by the merchant or their card processor at the point of sale. Unlike a credit card company, a DCC operator must disclose the exchange rate used for conversion at the time of the transaction according to credit card company rules which govern how DCC is offered. The DCC exchange rate must be based on a wholesale interbank rate, to which any additional markup is then applied. Visa requires this markup be disclosed to the cardholder. The credit card company may still charge an additional fee for charges made outside the card holder's home country, even when the transaction has been processed in their home currency with DCC.
Proponents of this service believe that customers can better understand prices in their home currency, and this makes it easier for business travelers to keep track of their expenses. They also point out that the customer has full transparency inclusive of conversion fees, and can make an informed choice whether or not to use DCC. The financial benefit to the merchant or their card processor may be an incentive for the merchant to offer DCC even when it would be disadvantageous to the customer.
Opponents of the service believe that customers do not understand DCC, and point out that DCC exchange rate markups are mostly higher than the card issuers' currency conversion fees that DCC avoids, and therefore, in almost all cases, opting for DCC will result in a higher charge to the cardholder.
Video Dynamic currency conversion
History
A dynamic currency conversion service was offered in 1996 and commercialized by a number of companies including Monex financial services and FEXCO.
Prior to the card schemes (Visa and MasterCard) imposing rules relating to DCC, cardholder transactions were converted without the need to disclose that the transaction was being converted into a customer's home currency, in a process known as "back office DCC". Visa and MasterCard now prohibit this practice and require the customer's consent for DCC, although many travelers have reported that this is not universally followed.
Visa Chargeback reason code 76 explicitly covers situations where the "Cardholder was not advised that Dynamic Currency Conversion (DCC) would occur" or "Cardholder was refused the choice of paying in the merchant's local currency". Customers have a strong chance of successfully disputing such transactions, especially in situations where they pay with a credit card and where Verified by Visa or Securecode is not involved.
Maps Dynamic currency conversion
How it works
DCC is only available at merchants that have signed up for the facility with a DCC provider.
When a customer is ready to pay for a transaction and chooses to pay with a payment card, the point-of-sale terminal of a DCC merchant will determine the card's country of issue from the card's issuer identification number (first 6 digits of the card number). If it detects a foreign card is being used, then the transaction will be routed through the DCC provider, which may offer DCC to the customer.
If DCC is being offered, the terminal will also display the transaction amount in the customer's home currency. Visa and MasterCard require the DCC provider to disclose the exchange rate and margin to the cardholder, but not all merchants comply with this obligation, and other card issuers do not have that obligation. The cardholder can then select whether the transaction is to be processed in the local or home currency.
If the cardholder chooses to pay in their home currency, the DCC provider will cause the cardholder's account to be debited by the transaction amount in the home currency, and the merchant's account to be credited with the amount in the local currency. At regular periods, usually monthly, the merchant would also be credited with the commission for DCC transactions. The exchange rate risk is borne by the DCC provider, which may carry that risk or set up some hedging arrangement to minimise or transfer that risk.
Some card issuers impose an additional foreign transaction fee on DCC transactions, even though they are denominated in the card's home currency.
Practical example
An example of the difference with DCC can be seen in the following image, where the same GBP purchase is made twice just after each other: one with DCC and one without DCC. In both cases, the original amount is GB£6.90 and is paid with a Visa card denominated in EUR.
The difference in charges can be seen on the customer's card statement. With DCC (left part of the above image), the amount becomes EUR 8.20, at an exchange rate of 1.1882. The DCC provider, in this example the merchant itself, also disclosed that it is using the Reuters Wholesale Interbank exchange rate plus 2.95%. Without DCC, the amount can vary with fluctuations between the GBP and EUR currencies, but on the date of this transaction it was EUR 8.04.
In this example, difference is just over 2%. Though this difference may seem a small amount for the customer, it can result in a big income stream for the DCC provider and merchant. One should also realise that even without DCC the card issuer converts the transaction amount using its own exchange rates and margins, which in this example was 1.16522.
Limitations
The merchant's point-of-sale terminal can only detect the card's country of issue and not the currency of the account that is to be selected. The DCC makes an assumption that the account home currency is the currency of the card's country of issue. This assumption can result in DCC being offered incorrectly. For example, a DCC-enabled terminal in the Eurozone will offer DCC to a customer paying with a debit card issued in the United Kingdom on a euro bank account. If the customer mistakenly chooses DCC, then the transaction will first be converted from EUR to GBP by the DCC provider, and then from GBP back to EUR by the UK card issuer, often with its markup.
There have reported cases of point-of-sale terminals allowing merchants to change the transaction amount and currency after the cardholder has entered their PIN and handed the terminal back to the merchant. In this scenario, DCC is carried out without the cardholder's consent, even though the receipt subsequently printed states falsely that the cardholder has given their consent.
DCC on the Internet and ATMs
DCC operates similarly with Internet transactions. When payment card information is entered to finalize payment, the system can detect the home country of the cardholder and offer the cardholder the option of paying in their home currency.
Many commercial websites can detect the country from which a query has come and quote prices in terms of the enquirer's country. Often the prices in the local currency of the supplier are not indicated, and the exchange rate used to convert prices is often also not disclosed.
DCC is also sometimes available for cash withdrawals at ATMs.
Impact
DCC has proved popular with merchants because it enables them to profit from the foreign exchange conversion that occurs during the payment process for a foreign denominated credit card.
Credit card acquirers and payment gateways will also take a profit on the foreign exchange conversion that occurs during the payment process for foreign denominated credit card when DCC is used. DCC revenue has been important for them because it offsets increasing international interchange fees.
Advantages
The main advantage of DCC is that for a non-DCC transaction the customer does not know exactly the exchange rate that the credit card company will apply (and the final cost) until the transaction is cleared, so the actual rate is not known to the customer until it appears on a monthly statement.
Other advantages to customers, according to proponents, are:
- the ability to view and therefore understand prices in foreign countries in their home currency,
- the ability to enter expenses more efficiently and promptly, especially for business travellers, and
- EU regulation 2560/2001 could make non-eurozone cash withdrawals within the European Economic Area cheaper for eurozone customers because euro cash withdrawals are regulated. A Swedish law (SFS 2002:598) combined with the EU resolution does the same thing for Swedish cards if the transaction is in SEK or EUR. Generally, Eurozone banks charge a fixed fee for non-EEA and non-EUR cash withdrawals while EEA withdrawals in EUR are free of charge. For example, if a Eurozone card is used for a withdrawal in the UK, with DCC there are two options - processing the transaction in GBP (card issuer's exchange rate but a fixed cash withdrawal fee) or processing the transaction in EUR (DCC marked-up exchange rate but no fixed cash withdrawal fee). For small amounts, the latter option will often be cheaper.
For the merchant which normally accepts credit cards, DCC offers an opportunity to earn a margin on the transaction with no exchange rate risk, which is borne by the DCC operator.
Disadvantages
The main objection to DCC is the unfavorable exchange rates and fees being applied on the transaction, resulting in a higher charge on their credit card, and that in many cases the customer is not aware of the additional and often unnecessary cost of the DCC transaction.
The size of the foreign exchange margin added using DCC varies depending on the DCC operator, card acquirer or payment gateway and merchant. This margin is in addition to any charges levied by the customer's bank or credit card company for a foreign purchase. In most cases, customers are charged more using DCC than they would have been if they had simply paid in the foreign currency.
In summary
- Customers should check the spread that their issuer charges for their transaction in a foreign currency and compare it with the base rate and spread declared by the DCC terminal and choose the best option.
- Customers may find DCC to be forced upon them, without a clear choice, as merchants may falsely claim that their machines automatically convert purchases to home currency at the point of sale.
- Credit card disputes can be lengthy and/or impossible if a customer signs the receipt with/without a clear choice.
- Customers should be advised of the choice open to them to select the local currency, and if not they may report the case to their payment scheme customer service.
DCC providers
The main DCC providers are:
- Alliex Co.,Ltd based in South Korea
- ConCardis based in Germany
- Euronet Worldwide based in the United States
- Continuum Commerce Solutions based in Ireland
- FEXCO Merchant Services based in Ireland
- First Data based in the United States
- Global Blue based in Switzerland
- Monex Financial Services based in Ireland
- Planet Payment based in the United States
- Premier Tax Free, part of the Fintrax Group based in Ireland
- Six Payment Services based in Switzerland
- Travelex based in the United Kingdom
- Worldline based in the United States
References
External links
- Official Visa exchange rates
- Washington Post Article about DCC
Source of article : Wikipedia
0 Comments